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PRESS RELEASE: ADB BRINGS HIGH DEFINITION DIGITAL SATELLITE TV TO SLOVAK TELEKOM

28.07.2010 -

PRESS RELEASE: ADB BRINGS HIGH DEFINITION DIGITAL SATELLITE TV TO SLOVAK TELEKOM

ADB Holdings S.A. / ADB BRINGS HIGH DEFINITION DIGITAL SATELLITE TV TO SLOVAK TELEKOM processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.

ADB supplies two hybrid July 28(th) 2010 - Geneva, Switzerland: Advanced
HD interactive set-top Digital Broadcast (www.adbglobal.com), a leading
solutions to Slovak supplier of technology to the global digital
Telekom for its Magio Sat television industry, announced today that it has
offering delivered two advanced hybrid high definition
interactive digital satellite solutions to Slovak
Telekom for the expansion of its Magio TV offering.
Slovak Telekom has launched its digital satellite TV
named Magio Sat several months ago.

"Our Company was the first to provide triple play
services in Slovakia back in 2006. In ADB we have
found a great partner right through the field trials
to successfully widen Magio TV via satellite to our
subscriber's living room across the entire country",
says Ruediger J. Schulz, Chief Operating Officer
Network and Information Technology at Slovak Telekom.

ADB's open standards based solutions are delivered via
the ADB-5810SX high definition digital video recorder
and the ADB-3820S high definition set-top box. ADB's
high definition user interface makes it easy for
subscribers to access Magio Sat extensive features,
including program recording, pausing, rewinding,
electronic program guide and the Magio Internet
Portal. Both products are prepared for software
functionalities to enrich the user experience such as
access to personal media files and pause live TV via a
USB stick. Capabilities for future interactive
services such as Video-on-Demand are also already
built-in.

François Pogodalla, CEO of Advanced Digital Broadcast,
adds, "Slovak Telekom launched Magio TV back in 2006
and since then it is the benchmark for digital TV in
the country. We are very proud to have been chosen as
the preferred partner for Slovak Telekom in providing
a truly enhanced satellite user experience to all
homes in Slovakia".

-ends-

About SLOVAK TELEKOM

Slovak Telekom is the largest Slovak multimedia
operator with many years of experience and responsible
approach to doing business. The merger of Slovak
Telekom, a. s., and T-Mobile Slovensko, a. s., gave
rise to a universal operator offering residential and
corporate clientele benefits of a comprehensive
solution provided from a single source. The company
constantly introduces international know-how,
innovative solutions and cutting edge technological
trends to the market.

Slovak Telekom offers a full-array of data and voice
services via its brands T-Com and T-Mobile. The
company owns and operates the fixed and mobile
telecommunications network covering almost the entire
territory of the Slovak Republic. In the field of the
fixed network, the company systematically invests in
the most advanced optical infrastructure, operates the
Next Generation Network (NGN) and is the largest
broadband provider in the country. As the first
multimedia operator, it offers the digital TV Magio
via fixed networks and satellite technology DVB-S2. In
the field of mobile communication, it provides as the
only operator internet connectivity via four
technologies for high-speed data transmission -
GPRS/EDGE, Wireless LAN (Wi-Fi), UMTS FDD/HSDPA/HSUPA
and FLASH-OFDM.

The company is a member of the multinational Deutsche
Telekom Group. Its majority shareholder is Deutsche
Telekom AG with 51 % shares. The Slovak Republic
represented by the Ministry of Economy of the Slovak
Republic owns a 34 % share and the National Property
Fund of the Slovak Republic 15 % shares.

About ADB

Advanced Digital Broadcast (ADB) is a leader in the
design, development and supply of high-quality
products to the world-wide digital television market.
The Company has deployed over 15 million set-top
boxes, across high-volume markets, incorporating the
industry's pioneering middleware, conditional access
and hardware technologies.

ADB has established itself as a trusted partner to
television operators supporting them to launch new
services using state-of-the-art technology. Through
its unique end-to-end understanding of set-top box
software, ADB is able to design and supply highly
efficient and optimized hardware platforms ahead of
the competition.

Approximately 70% of ADB's workforce is dedicated to
engineering; developing products across all the
digital television technology platforms including
cable, Internet Protocol (IP), satellite and
terrestrial. The company is headquartered in Geneva,
Switzerland with its main Research and Development
facility in Zielona Gora, Poland and Operations
division in Taipei, Taiwan. ADB has local
representation in Australia, India, Italy, Singapore,
Spain, the Ukraine, the United States and the United
Kingdom.

ADB is a member of ADB Group; ADB Group
(www.adbholdings.com) is publicly listed on the Swiss
Stock Exchange (SIX:ADBN).

For further media information please contact:

Gay Bell/Lyndon Johnson
Platform PR for ADB
Tel: +44 (0)20 7486 4900
gay@platformpr.com/lyndon@platformpr.com

[HUG#1434241]

--- End of Message ---

ADB Holdings S.A.
Avenue de Tournay 7 Chambesy Switzerland

ISIN: CH0021194664;

ADB BRINGS HD DIGITAL SATELLITE TV TO SLOVAK TELEKOM: http://hugin.info/136393/R/1434241/379940.pdf

This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.
All reproduction for further distribution is prohibited.

Source: ADB Holdings S.A. via Thomson Reuters ONE

http://www.adbholdings.com

(END) Dow Jones Newswires

July 28, 2010 01:00 ET (05:00 GMT)

( dowjones )